For the 2024 American Girl Doll of the year, I was in charge of design production for the main exhibit. I prepared an entire graphic display for a pop-up that would serve as the central photo opportunity for customers to have a more immersive experience for this year's new doll. This display has many graphic panels coming together to form the stable and the trees, as well as the doll and her horse. Each section of the exhibit required careful interpretation of the graphics to prepare them for cutting and assembly. Additionally, the hanging and attachment of the panels to one another was critical to succeed in a high traffic environment. As the season for this year's doll comes to a close, I have heard good things about the exhibit and its time in the shop.

See photos for a look at the assembled exhibit in American Girl Water Tower Place.